Recipe Book, App & Magazine

Design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste. 

Food waste is a growing issue. It is estimated that 50% of grown food goes to waste globally and 33% of all food produced is not eaten and goes to waste. How do we deal with this problem. 

Busy urban lifestyles have signalled major changes to the way populations live and consume; many of us live in small city flats, often in one-person households, where there is very little food storage space. In addition, many developed countries face an ‘all you can eat’ culture perpetuated by the notion that having a lot of choice is a sign of prosperity, together with a sense of value for money – in this case, unlimited food for a relatively small amount of money. 

According to a report by the charity WRAP, which focuses on the sustainable use of resources, there are a myriad of reasons that contribute to food waste, including – buying too much, buying more perishable food, choosing food on impulse, high sensitivity to food hygiene, not liking the food prepared and not having time to plan meals…

I came up with a solution in the form of a recipe book, app and website that would encourage use of imperfect food that might otherwise go to waste. The illustrations are mono linocuts, printed with multi-coloured relief inks. Here are some of my page layout designs.

The project shown with app design, book and magazine in exhibition…