The Design Museum is known internationally as a champion for architectural, fashion, graphic, industrial and product design. Founded in 1989 as a charity and based on the banks of the river Thames in London, it exists to help everyone understand the value of design. Since its opening, it has seen close to 5 million visitors experience its wide range of exhibitions, collections and events. Due to this success, it has outgrown its original home and will relocate to the former Commonwealth Institute building in Kensington, London in 2016.

I was asked to propose a new typo / graphic identity for the museum that includes print, screen and environmental applications (inc. logo and signage). together with typographic guidelines that reinforce the value and power of design from the inside out. I was advised to look at the museum in a fresh way – without any historical baggage that may bias more seasoned designers. Doing this project on the HND Interactive Design course meant that I could bring many different ideas to this broad enterprise.

This project was a complete module on Copywriting and Advertising, which was applied to the subject of 'policing' our english grammar. This was a collaborative work in terms of the styling, colourways and genre of imagery used. However, the concept is my own idea, and used original imagery that portrayed the grammar user as a 'cat burglar', rather than a policeman, demonstrating to the viewer how to use grammar correctly from the other side of the law. Perhaps crime does pay after all…

See the About… page for the original animation of myself as a 'Cat Burglar'

This is a Newspaper Club publication that I designed and produced showcasing the work I had done at Birmingham Metropolitan College between September 2013 and July 2015. I produced some editorial layouts for our FEED studio magazine and book layouts with reductive linoprints. I adapted the sizes of the layouts to feature in the Newspaper which is a tabloid edition measuring 289mm x 380mm.

Design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste. 

Food waste is a growing issue. It is estimated that 50% of grown food goes to waste globally and 33% of all food produced is not eaten and goes to waste. How do we deal with this problem. 

Busy urban lifestyles have signalled major changes to the way populations live and consume; many of us live in small city flats, often in one-person households, where there is very little food storage space. In addition, many developed countries face an ‘all you can eat’ culture perpetuated by the notion that having a lot of choice is a sign of prosperity, together with a sense of value for money – in this case, unlimited food for a relatively small amount of money. 

According to a report by the charity WRAP, which focuses on the sustainable use of resources, there are a myriad of reasons that contribute to food waste, including – buying too much, buying more perishable food, choosing food on impulse, high sensitivity to food hygiene, not liking the food prepared and not having time to plan meals…

I came up with a solution in the form of a recipe book, app and website that would encourage use of imperfect food that might otherwise go to waste. The illustrations are mono linocuts, printed with multi-coloured relief inks. Here are some of my page layout designs.

The project shown with app design, book and magazine in exhibition…

For the Major Project for my Visual Communications Degree and Show, I wanted to show the breadth of my abilities within art, design and craft. My strengths are in ‘ideas’, and in the production of craft-based work within a range of designs in a project. This New York pattern project was an ideal subject to explore and develop designs within a theme. The initial approach was to take photographs around Manhattan, and write notes during the seminar we were invited to at the studio of Chermayeff & Geismar & Haviv in West 24th Street, New York – a graphic design firm specialising in the development of trademarks, print, web and motion graphics, exhibitions and art in architecture.

The idea came to me that as we were in one of the busiest places in the western world, I felt safer taking photographs looking down at the ground – taking shots of manhole covers, pavements, litter, fire hydrants, etc. As I reviewed my photographs each evening, I realised that the beauty of the mundane was becoming important to me when I saw the beautiful patterns I had captured.

When I got back to the UK I did some research into the history and manufacture of all of the items I liked the most Including the Manhole Covers, Fire Hydrants, Tree Paving, Empire State, Fifth Avenue Paving, Central Park, and Yellow Taxis. The idea came to me to design 'repeat patterns' based on the street furniture I had seen, and produce a Pattern Book based upon observation. Design for advertising included a visual map of the journey to New York City, and the time we spent as a group. This chronological record of our 5-day stay would form a graphic communication guide for others visiting the city. My guide became a series of posters displaying our daily activities, which I planned to animate.

Other outcomes included digitally printing the 7 repeat prints onto fabric and foil-topped tissue paper for soft furnishings, giftware and stationary.